Today we are absolutely beaming and beyond thrilled to announce a rebranding for The McCartneys Photography! This is a little something that has been MONTHS in the making, and not being able to share has been so hard! But the process has been exciting, uplifting and very motivating! Website. Brand. Collateral. Blog. It’s all new!! And it’s all us!
Backing things up a little bit… After Butch proposed (Christmas 2007!) we started thinking about what we wanted our wedding to look like, and we knew that we wanted to have an elegant yet cozy feel in all of the collateral. We asked a huge favor of Butch’s sister Stevi and she designed all of our wedding collateral (save the dates, invitations, you name it)! We loved her design SO much that we carried elements of that over into our previous branding, and it left us with a look that we felt very connected to… A brand that fit us well for the first few years once we took our business full-time… A brand that grew and evolved with us and had such special meaning to us and to our marriage :)
Fast forward to today… We were ready for a change. As we have grown in our business, we found ourselves ready for a look that was a bit more polished and powerful, while still maintaning the organic & approachable feel of our previous brand. Who else to turn to than the one person who knows us inside & out and is incredibly gifted in all elements of graphic design — our sister Stevi! While walking us through the entire process she created a look for us that is clean, complete, and 100% us. From our logo down to envelopes and our product packaging, we feel whole and are just giddy over the final product. We could not be more excited to present to you the new look of The McCartneys Photography!! Thank you so much for taking a peek :D
Love // K&B